Digital advertising is suddenly a lot cheaper. But it’s no less confusing.

When you’re deciding how and where to spend your advertising budget, it’s important to have a clear strategy. What are your priorities? One of the first, most fundamental decisions you have to make is to choose between the two super-powerhouses of online ads: Facebook and Google.

You definitely need one or the other, or both. But which one do you need more, right now?

Today, we’ll discuss the advantages and limitations of both options, so you can choose the right one for your next campaign. Neither is “better” inherently — but one is better for your business and its current needs. We’ll discuss how each option reaches people, what objectives each option is best at achieving, and how to decide between them. 

We’ll also outline simple experiments you can conduct to see which option will get you the best results. Now is a great time to buy online ad space — if you have a solid plan. Click Play!

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