This is math we’ve never had to do before.

Trying to stay in the black during a pandemic involves a lot more than simple numbers. Navigating the rules, assessing the risks, and operating with one (or both) hands tied behind our backs can be overwhelming – especially when the rules vary from place to place and time to time.

But we have to make these decisions, one way or another.

It’s Q&A Wednesday, and we’re helping one listener decide whether to reopen with the most recently announced restrictions in place. Is he putting the staff at risk by opening, or starving them by staying closed? 

What’s the “right” thing to do when all our options seem like lesser evils?

We’ll discuss this listener’s specific situation, so you can make decisions about your own business and its variables. Do what’s right for you, your team, and the world – whatever that turns out to be. Click play at the top of the page!