Is Google on to something? Those nap pods and free lunches must be worth the investment, right?

Can the same perk-heavy approach work for smaller businesses?

Today, we’ll explore the ROI of all those “extras.” From breakroom snacks to in-house gyms, some perks have historically worked better than others. Some have even done more harm than good, when they failed to align with employees’ actual wants and needs.

Part of it comes down to defining “perks,” and differentiating them from what’s actually integral. 

We’ll discuss the benefits, downsides, and proper application of a wide range of perks, so you can determine what will actually have the biggest impact on your team’s loyalty and productivity. Before you go in for that company masseuse, give this a listen. Click Play!

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The Road Less Stupid by Keith Cunningham