Market research: you’re lost without it. But some markets are easier to research than others.

It’s Q&A Wednesday, and we’ve got one listener in a very niche industry, unsure of where to turn for data to analyze. When you’re blazing your own trail, intel can be hard to find.

But it’s always there somewhere.

Today, we’ll discuss how to get the information you need to execute a business plan, no matter how specialized your industry is. From creating an accurate buyer persona to navigating pitfalls, we’re going beyond Google to get whatever facts you need.

Remember: entrepreneurship requires creativity!

When the answers you need aren’t in the usual places, that’s a good sign. It means you’re probably close to finding the Holy Grail of independent business: an underserved market with an unaddressed problem. 

And that’s a good problem to have. Click Play!

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