MBA1995 Q&A Wednesday: How do I make my offer appealing without discounts?

If cutting prices is your go-to sales move, you’re in for trouble.

It’s Q&A Wednesday, and we’ve got an online coach and course creator who wants to boost sales, but doesn’t want to devalue the product. And we couldn’t agree more! 

Discounting is a strategy of last resort. It has a rapidly approaching point of diminishing returns. In other words, it’s not a good long term approach. It’s a race to the bottom.

In this episode, we’ll share some consumer psychology 101, and explain why profitable pricing isn’t the sales obstacle people think it is. Then, we’ll offer a few specific ways to package and present offers that sell on the product’s merits, not ease on the wallet.

Your product or service is worth what it’s worth. Don’t be afraid to charge accordingly! By showing your leads what they’re getting for their money — and putting the numbers in context — you can hold prices firm. Click Play!


Stitcher | Spotify Podcast Feed How To Subscribe

Give us a Rating & Review

Today’s Sponsors


Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to and use promo code MBA.

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at

Show Links

The Online Course Sales Machine