Few words are more powerful than “no.”
But you have to know how to use that power wisely.
As your business grows, the “no’s” become more frequent, and more important. Every “yes” is a “no” to something else — which means you need to master your priorities.
Today, we discuss how to be properly selective, and more discriminating in what you say “yes” to. We’ll explore the different kinds of no’s — internal and external — and get a handle on how to wield them effectively.
Opportunity costs are still costs! Learn what that means — Click play at the top of the page!
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Essentialism: The Disciplined Pursuit of Less by Greg McKeown
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