The biggest problem with paid ads? They cost money.

And sometimes, they cost more than they’re worth.

Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.

Depending on the business, ads can be a major drag.

Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click play at the top of the page!