It’s the “other” SEO: paying Google to display your ads above the organic search results.

It’s expensive. But does it work?

Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. 

The investment is high, but the returns are (potentially) game-changing.

It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode.

Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba himalaya.com/mba and use promo code MBA.

The Benjamin Hotel

Reconnect and rediscover New York at The Benjamin Hotel. The Benjamin Hotel oozes old-world Manhattan – think oversized rooms, kitchenettes, and private terraces. At the Benjamin, the experience is yours to create. Enhanced safety protocols and flexible cancellations give you peace of mind. Check out their latest deals and packages, and book your stay at thebenjamin.com/mba today

WebinarNinja

Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.