You can’t be “on” all the time.

Conversely, nothing in business is truly “set it and forget it.” It’s crucial to find the most efficient combination of “active” marketing — like live webinars and speaking engagements — and the “passive,” automate-able kind.

It’s not a choice between the two, but a balance of both.

Today, we discuss how to make sure the marketing never stops. Do what’s most impactful, but also what’s most reproducible and scalable. Your marketing will be much better for it — Click Play!

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