How much email marketing should you automate?

That’s the question at the heart of today’s episode. We explore the difference between two kinds of campaigns: pre-written emails triggered by contact actions, and regular old updates. Some companies use one or the other, some do both.

What would work best for you?

We’ll lay out the strengths and weaknesses of each type of email. Both can help move your contacts down the funnel, but in very different ways. As always, it all comes down to who’s reading it — and why. 

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