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MBA1745 Q&A Wednesday: Do I Need To Offer a Free Trial?

Does every business have to give before they sell?

As they say, there’s no such thing as a “free” lunch. Free trials and plans involve overhead for you, and without a good ROI, that money is wasted. But many businesses, especially the SaaS kind, do it anyway. 

Is there a better way to bring customers in? 

It’s Q&A Wednesday, and we’ve got a listener with a low-priced SaaS product who isn’t sure it’s worth a free sample. We’ll discuss whether he should follow the trend, and what other options are out there. 

When it comes to software, every potential customer needs to be reassured. You just have to be careful not to give too much reassurance away for free! 

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