MBA1817 Do You Need To Offer Discounts? + Free Ride Friday

Is there any way out of offering discounts?

It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment? 

And is there a better way to bring in business?

Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option. 

It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you. 

Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Emory University

Meaningful change requires meaningful action. Emory University's Goizueta Business School pushes the boundaries of what a top-ranked business degree can do, by preparing principled leaders to positively impact business and society. Together, the Goizueta community strives to solve the world's most pressing business problems. Drive your career – and business – forward by earning an MBA at Emory that is profoundly personal and highly transformational. Learn more at


Join thousands of entrepreneurs taking advantage of today’s travel surge. Turo empowers entrepreneurs of all sizes to start and scale a small business — earning up to ten thousand dollars annually per car in the US, with some hosts pulling in six figures sharing multiple cars. Turo provides an easy-to-use platform and mobile app, protection for vehicle damage, insurance from Liberty Mutual, and demand generation to help fuel your business.. Get started today at and click “Become a Host,” or download the app to list your car.

Show Links