Stop offering too much.
There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?
It’s time to focus on what’s deliverable.
Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust.
The key is getting more specific than you think you need to be. Learn exactly what that means – Click play at the top of the page!
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