MBA1803 Must Read: Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne

Stop “competing,” at least in the old-fashioned sense.

That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.

Or at least, it changed the way we look at business.

This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways. 

With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play!


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Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne