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MBA2187 Are Funnels Better Than Websites? + Free Ride Friday

No business product magically solves everything.

Lately, we’ve seen more and more companies offering pre-fabricated marketing and sales “funnels.” Some of these companies claim that their funnels can replace things like your company website. 

It’s not that there’s anything wrong with these funnels. But the way they’re marked misses the point.

Today, we explore the value of specific, targeted funnels and the products designed to build them. More importantly, we dig into how your own website is an irreplaceable complement — or even an integral part of — your marketing and sales funnels. 

Some of this debate is semantic, but most of it is strategic. Learn exactly what funnels are and how they work, and why you should always maintain a website, even when you have other assets doing some of the marketing and sales work for you. 

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Today’s Sponsors

Capella University

At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.

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Show Links

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