If you build it, they will come.

Yes, that’s from a movie, but it definitely applies to today’s episode! When you’re looking for sponsorships, the key is not to chase potential sponsors around. It’s to understand the sponsors’ needs, and create something irresistible.

In other words, you have to make sponsorship the easiest possible decision.

Whether it’s for content, events, or anything else, getting sponsorship is not about convincing. It’s about making yourself the most attractive possible proposition. Today, we share how we grew sponsorship for this very podcast, and how you can do the same. Click play at the top of the page!