MBA1859 Implementing Product-Led Growth in Your Business

It’s time to show, not just tell.

“Product-led” growth is exactly what it sounds like: letting the product itself be its own primary marketing and sales asset. But while most of us associate the “freemium” model with software products, any product can “lead” growth.

You just have to figure out how.

That’s what this episode is all about. With examples from various businesses — not just the software kind — we explain how you can let your product do the talking.

More than ever, consumers don’t want a pitch. They want to know, see, and feel for themselves if a product fits or not. Work with that! Click Play!


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Product-Led Growth by Wes Bush