MBA1889 How Peloton Became a 4 Billion Dollar Company

Peloton is one of the most successful fitness business models ever. 

How did they pull it off?

Exercise equipment comes and goes. Most of the time, companies that sell in-home workout machines have terrible churn, as New Years’ resolutions become next year’s regrets and laundry starts to pile up on the treadmill. What makes Peloton different?

Peloton didn’t invent the stationary bike. What they created was a community.

In this episode, we unpack the recipe for success behind Peloton. Focusing on a few key things Peloton did right, we explore how this company went from Kickstarter to kicking butts across the US and the globe.

See what Peloton did right — so you can do it in your market. Click Play!


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