MBA1888 Guest Teacher – Laura Lopuch – How to write a winning cold email

Hi [First Name],

Do your cold emails…work?

Most people’s don’t. That’s because writing cold emails is different from any other kind of copywriting.  If you want results, you have to craft emails in a way that strikes the right tone — and doesn’t come off as a phony attempt to be personal.

Fortunately, we have an expert on that.

Laura Lopuch is a copywriting expert who teaches people how to turn words into wins. Having built her own business largely on the strength of her emails, Laura is here with a quick lesson on how it’s done. 

Tune in, and learn how to nail the tone and content of your most important cold messages. Learn Laura’s guiding philosophy, and why “personalization” might be hurting more than it’s helping. Click Play!


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Cold Email Template