Marketing isn’t just about what brings customers to your door. It’s what brings customers together that counts.
When your business model includes some element of a movement, you do better than creating leads and sales. You create a sense of community that drives long-term brand loyalty, and full-blown evangelism for your brand.
In other words, your customers become your greatest marketing asset — without you even asking them to.
Today, we explain how and why movement-based businesses succeed. With examples from small businesses and household names, we explore how engaging people in a philosophy creates a business that thrives and endures. Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Google Domains
A lot of entrepreneurs feel overwhelmed when it comes to starting a business. When you’re ready to introduce your idea to the world, it starts with a name. Google Domains makes it simple to establish your business identity with a domain name, website, and tons of other tools to help make your business a reality. Establish your business online at domains.google/100mba and use code 100mba for 20% off a new domain purchase or transfer. Terms & Conditions apply. Visit domains.google/100mba for more details.
Capella University
At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.