Marketing starts with a name.
Every product needs a name that doesn’t just express your company’s personality, but actively begins the marketing process. The name has to occupy a space in consumers’ minds, quickly, and create associations conducive to purchasing.
After all, there’s no word-of-mouth without the right word.
Today, we share a few “rules” to follow when choosing a product name. By following these few basic principles, you can avoid choosing names that hurt your marketing down the road. You might be surprised to hear how much trouble you can avoid, with just a little forethought.
Start your marketing off on the right foot — Click Play!
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Google Domains
A lot of entrepreneurs feel overwhelmed when it comes to starting a business. When you’re ready to introduce your idea to the world, it starts with a name. Google Domains makes it simple to establish your business identity with a domain name, website, and tons of other tools to help make your business a reality. Establish your business online at domains.google/100mba and use code 100mba for 20% off a new domain purchase or transfer. Terms & Conditions apply. Visit domains.google/100mba for more details.
Capella University
At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu.