So you created an app. But can you sell it totally on your own, or should you make it available on the most popular marketplaces: the App store, Play store, etc?
What do you have to gain? What do you have to lose?
Today, we run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for independent app developers. There are very good reasons to work with a major app store, but also undeniable drawbacks.
So what’s your move?
Tune in to this discussion, and decide if being on a big app marketplace can work in the context of your specific business model. We’ll lay out the facts, so you can make the right decision for you.
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