There’s a flaw in the “funnel” approach.
It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much.
With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set up a few assets, sit back, and watch the conversions roll in? Not exactly.
It’s Q&A Wednesday, and we’ve got a listener who bet their chips on a funnel software, only to make exactly zero sales.
It’s not for lack of effort, but something is clearly not working. Why not? Today, we get back to basics, and unpack what sales funnels can’t do. Over-reliance on clever conversion schemes can take your focus away from the fundamentals of good business.
By putting first things first, you can make your funnels work better. Learn how the rest of your business can support your funnel — not the other way around. Click Play!
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