eMail marketing works — but it can backfire.
Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.
So how do you communicate without…over-communicating?
Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them!
Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click Play!
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