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MBA2144 How To Promote Your Product Without Spamming Your Email List

eMail marketing works — but it can backfire.

Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes. 

So how do you communicate without…over-communicating?

Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them!

Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click Play!

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Today’s Sponsors

WebinarNinja

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Recommended Tools

Xero

By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for!

ConvertKit

ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit

WP Engine

WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF

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