Should you be charging in USD, no matter where you are?

It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency. 

Why? What’s the advantage, and are there disadvantages?

Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way.

Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses. Click play at the top of this page!