Sometimes, you just need more revenue.

Often, that means getting more customers. But not always! 

For example, today might be the first Q&A Wednesday in which — rather than simply answering the question — we suggest our loyal listener rethink the problem in the first place.

In this episode, we help a barbershop owner with a steady, profitable business that just isn’t growing. 

While the needs of a brick & mortar business can be a little different from the online kind, the basic principles are universal. Getting more folks in the door (digital or literal) is always a good idea. But is it the top priority, or the best strategy to accomplish the real goal: more revenue?

Hear our suggestions for helping this barbershop maximize profits — and why that doesn’t necessarily mean putting more butts in the chairs. Click Play at the top of the page!