Google is a fickle master.
Your traffic depends on your content’s ability to rank. For better or worse, Google is the #1 search engine, which means SEO (Search Engine Optimization) basically means appeasing Google, whatever it takes.
…and what appeases Google changes all the time.
In its effort to bring people the best results (and keep up with SEO pros trying to game the system), Google makes regular adjustments to the algorithm that determines where your website shows up in the search results.
If you want traffic, you have to stay on top of the latest changes. Otherwise, you risk the “slap.”
Today, we explain what happens when Google makes a change that suddenly drops your site down the rankings like a ton of bowling balls. More importantly, we discuss what to do about it, and how to know when it’s time to take action.
SEO isn’t a once-and-done thing. It’s a full-time job. Click Play at the top of the page!
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