It’s not that you won’t like it.
It’s that you might find it confusing, or hard to believe. But it’s true.
Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached have.
But it can take time.
This isn’t some ancient secret or a newfangled “hack” sweeping the Internet. It’s basic, bare-bones, tried-and-true business reality. It’s worked for everyone from the first street vendor to the kings of Silicon Valley. And it requires you to embrace one of our favorite maxims: “simple” doesn’t mean “easy.”
And yes, this truth is true no matter what kind of business or market you’re in.
Tune in, and hear this extremely straightforward (and extremely valuable) bit of wisdom. But remember: understanding it is one thing. But like everything in business, the key is execution. Click Play!
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