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When a customer perceives your product or service as an investment, and the return on that investment is greater than your price, it’s a no brainer. In this episode you will learn how to utilize ROI pricing in your business!
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Pricing
What’s the difference in revenue when you do free trials for your products or services versus doing money-back guarantees? Which…
Pricing
Sales
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or…
Pricing
Let’s break down the “value ladder,” Many businesses purposely create products at varying price points, in the hopes of getting…
Pricing
Charging for a physical or digital product is fairly easy. But what about services? If you’re a freelance web designer,…
Pricing
On today’s Q&A Weekend episode we answer a question about one-time fee pricing. What’s the logic behind it? Are you…
Pricing
Sales
Ever get annoyed when businesses try to tack on little upsells? What if we took a different approach, one that…
Short, practical business lessons for the real world. Find out why it was awarded both a Best of Apple Podcast and the #1 Work Smarter podcast.
