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A lot of our peers in the business ask us why we only charge a one-time fee of $100 for a lifetime membership to The $100 MBA. Why don’t we make it a monthly fee? Why don’t we make it a yearly fee? How does the profitability vary between the two models? We’ll answer these questions in today’s show so hit play at the top of the page!
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Pricing
Sales
Most service-based businesses (web design, copywriting, photography, etc) charge in a way that’s…well, limited. Usually it’s by the hour, or…
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Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a…
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Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a…
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If you have some sort of sale in your business, will that upset your past customers? Will you alienate them…
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Struggling to price your product or service effectively? Ever wondered why some businesses rake in profits while others barely scrape…
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No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value —…
Short, practical business lessons for the real world. Find out why it was awarded both a Best of Apple Podcast and the #1 Work Smarter podcast.
