Did you know that when President Obama ran for his first term in 2008, he A/B tested his website? In order to see what converts best, he did split testing. That’s because they know and we know that A/B testing works. A/B testing helps us make decisions in our business. Take advantage of this great strategy- learn how best to use it, what tools to use it with, and how to use it to optimize your business website. Get ready to learn and hit play!


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