MBA583 Must Read: The Automatic Customer by John Warrillow


This book will surely give you a different perspective when it comes to membership business models with recurring charges. It highlights the huge benefits of having a business with this fee structure and shows you how you can apply this business model regardless of what kind of business you currently have. You might think that there’s no way your business is ever going to be offering membership and recurring fees. Well, this book has the answers for you so let’s get started!


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The Automatic Customer by John Warrillow

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