Believe it or not, your email list can be too big. As your business grows, it’s important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those subscribers who are likely to take action, you make for a more efficient email marketing strategy. Click play at the top of the page, and find out how to thin the herd!