Content marketing: is there any other kind?

If you’re getting into business, you need to get into the content game. Blogs, videos, pics; whatever the medium, it’s a necessary skill set. Content is the key to traffic, and traffic is the source of any and all sales leads. Your online presence depends on your ability to create, promote, and manage content.

This week’s Must-Read book for entrepreneurs is your content marketing 101 textbook. Joe Pulizzi’s Epic Content Marketing is one of the best all-around primers on the topic available. It explains exactly how to market online, from SEO to social media and beyond.

Pulizzi is a longtime content marketing strategist with a deep understanding of the power of narrative to affect branding. This book details how — and why — content marketing works. Learn how a relatively small monetary investment into great content builds a relationship with your audience, and how to parlay that relationship into sales.

Whether you’re just getting started, or looking to take your content marketing up a notch, this is the book for you. Click Play!

SUBSCRIBE ON ITUNES

Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors

Kronos

No one compliments you when their paycheck is correct. But make a mistake, and things can get ugly. To keep payroll and HR on point, try Kronos. Kronos is workforce innovation that works, making sure payroll is right from punch-in to paycheck.  Learn more at kronos.com/payroll

Ahrefs

Ahrefs is your SEO answer. If you want to drive traffic, rank on Google, and get inbound leads, Ahrefs is exactly what you need. It’s an all-in-one SEO toolkit for everything — content research and keyword analysis, technical site audits, rank tracking, backlinks analysis, and more. Check Ahrefs’ 7-day trial for only $7. You can sign up today at ahrefs.com now!

Show Links

Backlinko