It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary reasons surveys fail to reveal the truth, and discuss how you can build the surveys that will actually lead to change. Hit the play button!


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