It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary reasons surveys fail to reveal the truth, and discuss how you can build the surveys that will actually lead to change. Hit the play button at the top of the page!
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