You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?
Not exactly.
Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click play at the top of the page!
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