As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have?
Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert guest teacher: Stefan Pretty of Subbly.co. Pretty is an authority in the subscription services game, and specifically in the science of customer retention. When in comes to reducing churn, this is the guy to talk to.
Pretty outlines the reasons behind high churn rates, and the importance of tracking and analyzing this oft-neglected metric. He offers specific strategies to reduce churn at key stages in the marketing and sales funnel. He gives valuable advice on how to make your product more “sticky” and relevant over the long term. There’s a lot to learn in this episode!
You earned your customers — now keep them. Click Play!
Ready to try Subbly? Get 25% off for 3 months with a free 14 day trial, exclusive to $100 MBA listeners! Just use code 100MBA. Signup at www.subbly.co
Stitcher | Spotify | Podcast Feed | How To Subscribe
Today’s Sponsors
Earth Class Mail
Transform the daily piles of mail, checks, invoices, and correspondence into digital documents. Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth
Robinhood
Buy and sell stocks and options for free! Robinhood makes the financial services industry accessible to everyone. Learn how to invest, and keep your profits. Robinhood is giving away a free stock to $100 MBA listeners. Sign up and get your free share at mba.robinhood.com
Show Links
Start your escape plan today, with our free business building starter pack.
Free newsletter. No spam. Unsubscribe any time.
