What do you do?

For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.

Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.

Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!

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