What assets matter most?
In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.
Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click Play!
Big Questions is the new podcast featuring bestselling author and Esquire columnist Cal Fussman. In this podcast, Fussman talks to people who've lived extraordinary lives, sharing deep, though-provoking conversations that answer (and prompt) burning questions. Subscribe to Big Questions on your favorite app, like Stitcher or Apple Podcasts.
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