MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.

You want a hunter.

Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!

Head to for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.


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Never Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard Abraham