It’s easier (and less costly) to keep your current customers than to earn new ones.

When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service.

Your customers are your lifeblood. Taking care of them should be a high priority.

Today, we offer 4 simple, specific actions you can take to improve your customer service. These are small steps, but big fixes. By putting them into action, you can improve customer satisfaction, reduce churn, and protect the revenue you worked so hard to build. These strategies are appropriate for any kind of business, for any size team — and you can implement them today.

A good reputation for customer service can be a huge draw, especially for products that make customers nervous, like SaaS products. Improve the customer experience, and your business will reap the good karma. Click Play!

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