Every business has ups and downs. But can you tell the difference between a temporary “down” and…something more serious?

Maybe it’s the normal business cycle. Maybe it’s an industry-wide issue outside your control. But maybe it isn’t! 

It’s not always easy to tell — and it’s not always easy to admit you’re failing. 

Today, we discuss the most visible differences between a slump and a genuine nosedive. By gathering and analyzing the right information, you can get a clear, honest picture of how well you’re doing…or not. Click play at the top of the page!