It’s an age-old e-commerce debate: should you offer free shipping?

There is a firm answer, but it’s not as simple as ‘yes’ or ‘no.’ Like so many things in business, it depends.

It’s Q&A Wednesday, and we’re helping one listener decide whether to ship their high-end iPhone accessories at their own expense, or make the customer cover it. Is shipping a deal-breaker? Can covering shipping increase sales to the point where it’s worth the cost?

Like we said — it depends.

Today, we draw on our own experience in e-commerce to help you figure out which kind of business you’re running. Is it the kind where customers are won or lost based on perks like free shipping? Or is it the kind where the cost of shipping is more than worth it to get your product?

By putting some time into analyzing your customers and their buying journey, you can find the answer. Click play at the top of the page!