Don’t go for the biggest audience. Go for the right audience.
Finding your niche might be the most important early step in creating a business. If you can find the people only you can serve best, you don’t just create sales. You create loyalty.
…and best of all, you do an end-run around the competition.
Today, special guest teacher Frida Leibowitz shares her strategies for identifying, connecting with, and growing the crowd that’s perfect for you and your business. From high-level research to getting to know customers as individuals, you can understand who your potential die-hards really are.
From there, it’s a matter of learning from your audience in order to grow it.
Learn how to find the core audience that forms the foundation of a sturdy business, one that can truly endure. Carve out your space in the market by serving the people who need your solutions most. Click play at the top of this page!
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