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MBA944 How to Shoot a Sales Video without a Camera

Lights, camera, action!

Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than the one in your phone —- because you don’t need one at all.

You also don’t need incredibly sophisticated technical skills. All you need are a few software tools, some very helpful websites, and a willingness to learn a few new tricks. You can script, “shoot,” and edit your sales video with nothing  but your laptop and a modest (or even very modest) budget.

Today, we describe 2 specific options for shooting your sales video sans camera, depending on your time and budget constraints. We discuss the value of sales videos, and tell you where to find all the best tools, support, and information you need. From screen capture software to microphones to online editing classes, we’ve got you covered. Click Play!

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Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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$100 MBA Free Idea Validation Course

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MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company

Do well, by doing good.

For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you.

Russ Stoddard is a pioneer in social and environmental responsibility as a business model. His company, Oliver Russell, is devoted to the profitability of purpose. For years, Stoddard has championed the notion that with great success comes great responsibility. More importantly, great responsibility can lead to great success.

In this info-packed episode, Stoddard leads us through the effects of a purpose-driven approach on everything from your brand to your tax liability. He discusses the options available for entrepreneurs who wish to structure their companies around principle and social values. He teaches us the value of values, and shows us why he works to improve the “triple bottom line:” people, planet, and profit.

Check out Stoddard’s 5 ways to pursue success in a socially responsible way. Learn about the relationship between purpose and profit. Click Play!

To learn more, go www.russstoddard.com and use discount code 100MBA for 50% of the ebook or audiobook Rise Up: How to Build a Socially Conscious Business

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

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MBA942 The Biggest Lie in Business + Free Ride Friday!

Someone is lying to you.

Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth is something you can obtain quickly and easily — if you just learn the secret.

We’re over it. We’ve had enough. We sell a course that empowers people — through their own hard work — to build their own business. While we’re offering the tools to turn effort into success, scammers are selling entrepreneurial snake oil. Today, we explain exactly why effortless income is the biggest lie in business, and why earned success is so, so much sweeter. Click Play!

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Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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EasyCourse

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MBA941 Your 3-Step Sales Process

Selling is a skill. The good news? It’s easy to learn.

Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people that your product is worth buying is a practice, one that anyone can apply.

Today, we offer 3 steps that encompass the entire sales process. That’s right: no matter the business, physical or digital, high-end or low-end, it all comes down to 3 basic procedures. These 3 steps ensure that your product finds its home in the right market segment. This easy, applicable process is the most effective way to make sure customers get what they need — or in other words, what you sell.

You don’t have to be an extrovert. You don’t have to seduce. You just have to introduce people to genuine value. Find out how. Click Play!

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Birch

The average shopper misses out on over $200 a year in credit card rewards by using the wrong cards in their wallet! The Birch app helps you get the most out of your credit cards, tracking your spending and rewards and recommending the best cards for your purchases. Download Birch from the App Store today!

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

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MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards?

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards?

It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because business cards aren’t for every business doesn’t mean they’re not appropriate for some. In fact, they can be a valuable networking opportunity. Today, we discuss when — and how — to take advantage.

We cover which kinds of businesses can most benefit from physical cards, which aren’t likely to, and the ROI of cards given how incredibly cheap they’ve become. We also discuss what features and layouts best optimize a business card for maximum networking and lead-generating effect. It’s a digital world, but there’s still room for a little bit of old-fashioned paper. Click Play!

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Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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WebinarNinja

Vistaprint

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MBA939 How to Deal With Evil Customers

No, they’re not always right.

Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become your problem. Some customers, to put it plainly, are jerks.

Just because someone pays you does not entitle them to abuse you. So how can you deal with straight-up evil customers? Today, we discuss practical, sensible ways to handle the worst of the worst, the ones who simply aren’t worth whatever revenue they’re providing. With calm, dignity, and grace, you can refuse to feed the impulse that drives strangers to drive you crazy. Learn how to deal. Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

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$100 MBA Free Idea Validation Course

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MBA938 Must Read: Born to Run by Bruce Springsteen

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” in mind: to never return to the poverty of his youth.

Success leaves a trail of breadcrumbs for other entrepreneurs to follow. Continuing our series of Must Read Book Reviews featuring artists and entertainers, Born to Run is another phenomenal example of entrepreneurial achievement from the pop culture world. Find out what you can learn from a poor Jersey kid who made it all the way to the top. Click Play!

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Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

Robinhood

Buy and sell stocks and options for free! Robinhood makes the financial services industry accessible to everyone. Learn how to invest, and keep your profits. Robinhood is giving away a free stock to $100 MBA listeners. Sign up and get your free share at mba.robinhood.com

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