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MBA964 How to Choose The Best Domain Name For Your Business

What’s in a name? Everything.

Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your domain name, including three MAJOR no-no’s that are guaranteed to hurt your website’s reach.

You may have your domain name for years to come. It will represent your business for the foreseeable future. It’s the shingle you hang above your virtual door. For all these reasons, it’s best to put some thought into it! Click Play!

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Pitney Bowes

Pitney Bowes is your sending solution. Print postage from your office and take advantage of special discounts, such as saving 3 cents per letter and up to 39% off USPS shipping rates.  Visit pb.com/MBA to learn more and sign up for a free trial.

Microsoft Teams

Microsoft Teams is your hub for teamwork in Office 365. Teams is a digital space that brings chats, meetings, files, and apps together in one place to work, share, and connect. Teams helps you and your team achieve even more. Learn more at office.com/teams

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WebinarNinja

The 4 Hour Workweek

NameMesh

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MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught.

You want a hunter.

Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads that only the truly capable share. Today, he’s here to help us attract, identify, and hire the people who will move your product. He discusses the right questions to ask to gauge a salesperson’s true potential, and lays out the specific elements of drive that characterize the truly results-driven candidates. Find your “hunter,” and set them loose! Click Play!

Head to www.salesdrive.info/free-trial-request for a trial of Drive Test, Dr. Croner’s sales assessment designed to identify high-potential candidates before the interview.

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Twenty20

Hate stock photos? Twenty20 lets you buy millions of authentic real-world images that don’t have that phony look. Tell your brand’s story with authentic pictures from user-curated collections. Get 5 photos and 1 week free at twenty20.com/mba now!

LinkedIn

LinkedIn is the world’s largest professional network. It’s also a great way to find talent – just ask the hundreds of thousands of businesses that posted jobs to LinkedIn over the past year. LinkedIn matches and promotes your job to the right candidates based on skills, location, and more. Get a $50 credit toward your first job post. Go to linkedin.com/mba

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Never Hire a Bad Salesperson Again by Dr. Christopher Croner and Richard Abraham

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MBA962 Low Priced vs. High Priced Products + Free Ride Friday!

Go high, or go low?

When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations.

Today, we discuss all the factors involved in deciding whether to pursue the Mercedes or the Honda crowd. Low-cost products like Netflix and Spotify subscription services make billions, but involve certain risks and depend almost entirely on rapid scaling. Apple and Tesla can charge as much as they want, but each customer they earn is harder to acquire — and more devastating to lose.  

Learn how your goals, strategies, and overall outlook will be different according to the price range of your products. Whether you’re choosing your path, or simply trying to maximize your profits with either approach, this episode’s for you. PS: It’s FREE RIDE FRIDAY!!! Click Play!

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The Jordan Harbinger Show

From the man who brought us The Art of Charm comes a new podcast featuring lessons from the most successful achievers on Earth. Learn how to handle life and all its crises with strength and grit. Every episode is loaded with insights and practical advice for doing and being your best. Subscribe to the Jordan Harbinger show on the app of your choice.

Pitney Bowes

Pitney Bowes is your sending solution. Print postage from your office and take advantage of special discounts, like saving 3 cents per letter and up to 39% off USPS shipping rates.  Visit pb.com/MBA to learn more and sign up for a free trial.

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WebinarNinja

EasyCourse

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MBA961 Why You Are Not Getting Enough Press

For entrepreneurs, attention-seeking behavior isn’t a bad thing.

To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we offer 3 hard-earned lessons on how NOT to get press — lessons we learned from (painful) experience.

If your business is being ignored by the thought leaders and tastemakers of your industry, it’s likely because you’re engaging in one of these 3 mistakes. The good news? They’re easy to correct, and the damage can be reversed. By avoiding these 3 errors, you can stand out, get noticed, and watch as trusted sources spread the good word about your business. Ready to establish yourself? Click Play!

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Pitney Bowes

Pitney Bowes is your sending solution. Print postage from your office and take advantage of special discounts, such as saving 3 cents per letter and up to 39% off USPS shipping rates.  Visit pb.com/MBA to learn more and sign up for a free trial.

Microsoft Teams

Microsoft Teams is your hub for teamwork in Office 365. Teams is a digital space that brings chats, meetings, files, and apps together in one place to work, share, and connect. Teams helps you and your team achieve even more. Learn more at office.com/teams

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Backlinko

Yoast

EasyCourse

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MBA960 Q&A Wednesday: When is the best time of year to run a conference or event?

Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and a host of other factors.

To pull off a win, you need to think way, way ahead.

Today we discuss some general guidelines that apply to all or most kinds of conferences and events, including some definite no-no’s you should be sure to avoid. We help you put potential attendees in a position to make “yes” an easy answer to give, utilizing the sweet spots on the yearly calendar.

You only get one chance to fill your event with potential partners, customers, and allies. Get it right! Click Play!

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Today’s Sponsors

The Jordan Harbinger Show

From the man who brought us The Art of Charm comes a new podcast featuring lessons from the most successful achievers on Earth. Learn how to handle life and all its crises with strength and grit. Every episode is loaded with insights and practical advice for doing and being your best. Subscribe to the Jordan Harbinger show on the app of your choice.

Pitney Bowes

Pitney Bowes is your sending solution. Print postage from your office and take advantage of special discounts, like saving 3 cents per letter and up to 39% off USPS shipping rates.  Visit pb.com/MBA to learn more and sign up for a free trial.

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WebinarNinja

$100 MBA Show Free Idea Validation Course

Social Media Marketing World

World Domination Summit

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MBA959 How to Reduce Meetings in Your Business

Let’s just say it: no one likes meetings.

No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns.

Too many meetings are not only annoying, they’re counterproductive.

Today, we discuss specific ways you can reduce the number of meetings required to keep your business moving. We show you how to assess whether you’re having too many meetings, and weigh the value of what these meetings produce relative to the time you’re spending in them. We describe the kinds of meetings that are most productive and efficient, and that produce the best ROI.

Online or physical, office or remote, we all need fewer meetings. Click Play!

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Akimbo

Akimbo is the new podcast from Seth Godin, and we couldn’t be more psyched. A renowned expert in postindustrial business, Seth shows you how to hack the culture to make change happen. If you love the $100 MBA, you’ll love Akimbo. Learn more at sethspodcast.com or subscribe in your favorite podcast app.

Namely

Build a better workplace. Namely is the only all in one HR, payroll, and benefits software that employees actually love to use. With an intuitive, fun user experience, Namely makes work easier and more fun. Try a free demo at namely.com/mba

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BaseCamp

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MBA958 Read: How to Stop Worrying & Start Living By Dale Carnegie

Worry: it’s an entrepreneur’s constant companion. But does it have to be?

Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to chill out, let go, and take care of what you can control.

From organization to problem-solving to well-being, Carnegie breaks complex ideas into actionable strategies. He stresses the illusion of control, the power of altruism, and the importance of sleep. The book is written for a flowing, approachable read — so you can easily begin applying its lessons.

Business changes, but some lessons are timeless. Click Play!

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Twenty20

Hate stock photos? Twenty20 lets you buy millions of authentic real-world images that don’t have that phony look. Tell your brand’s story with authentic pictures from user-curated collections. Get 5 photos and 1 week free at twenty20.com/mba now!

Microsoft Teams

Microsoft Teams is your hub for teamwork in Office 365. Teams is a digital space that brings chats, meetings, files, and apps together in one place to work, share, and connect. Teams helps you and your team achieve even more. Learn more at office.com/teams

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EasyCourse