Author: Nicole Baldinu

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely valuable. Free content can still work, but only if it’s done right.

Today, we discuss what makes content truly valuable — both to you and your audience. We describe the characteristics of content that works, and content that doesn’t. Does your content have heart? Does it have what it takes to not only stand out, but resonate? Do you know how to promote it? Learn how to create content that converts. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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EasyCourse

Backlinko

Guest Teacher: Brian Dean

$100 MBA Free Idea Validation Course

WebinarNinja

Some days, you just don’t feel like it.

That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, and to just…well, hate it sometimes.

The key to navigating this is to stay rooted. Build your business around a genuine motivation, and tap into that motivation when the going gets tough. Today on the podcast, we discuss how to find your “why,” and let it guide you through the late nights, early mornings, and other inconveniences of earning your success. Hang in there, friends. Click Play!

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WP Engine

WP Engine has your WordPress hosting covered. Take advantage of fast, secure, innovative hosting with expert support and service. We use WP Engine to host The $100 MBA for a reason! Head to 100mba.net/wpengine today for our special discount offer.

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$100 MBA Must-Read: Grit by Angela Duckworth

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right?

Not exactly.

Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story short: don’t worry about it! As we’ve said many a time, business isn’t about ideas; it’s about implementation. In so many cases — from electric cars to social networks — it’s not the first version that succeeds, but the best executed version. Listen to the podcast, and learn why you should never sit on an idea. Learn why the odds of losing out to idea bandits are so ridiculously low that it should never hold you back. Click Play!

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WP Engine

WP Engine has your WordPress hosting covered. Take advantage of fast, secure, innovative hosting with expert support and service. We use WP Engine to host The $100 MBA for a reason! Head to 100mba.net/wpengine today for our special discount offer.

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WebinarNinja

$100 MBA Free Idea Validation Course

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first version you release will have the best possible impact — and lay the foundation for success with future versions.

Today we discuss the specific strategies you can use to optimize your V1. By implementing a few key principles, you can align your product with customer needs and customer outcomes. You can set your product up to gain traction, build momentum, and be the first phase of something wonderful. Let’s get viable: Click Play!

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Today’s Sponsors

WP Engine

WP Engine has your WordPress hosting covered. Take advantage of fast, secure, innovative hosting with expert support and service. We use WP Engine to host The $100 MBA for a reason! Head to 100mba.net/wpengine today for our special discount offer.

Rise & Grind: The New Podcast From Daymond John

Learn how to make the most of 24 hours. Listen to Rise & Grind, the new podcast from Shark Tank host Daymond John. Subscribe today on Apple Podcasts, Stitcher, or wherever you listen.

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$100 MBA Free Idea Validation Course

EasyCourse

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.

We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click Play!

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Today’s Sponsors

Ladder

Life insurance just got easier. Ladder uses technology and design to make life insurance easy, intuitive, affordable, and human. Your needs are dynamic. Your life insurance should be, too. Head over to  ladderlife.com/mba

MissionU

MissionU offers a unique, modern take on higher education that’s immersive, collaborative, and efficient. Get the skills you need to launch a successful career. To learn more about MissionU and earn $500 upon completion of the full year program, go to MissionU.com/mba

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EasyCourse

Ship by Product Hunt

LeadPages

ClickFunnels

OptimizePress

Thrive Themes

WP Engine

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.

Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.

Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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The Art of Charm

Tim Ferriss

Perennial Seller by Ryan Holiday