Author: Nicole Baldinu

What assets matter most?

In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. This asset is the most precious, one that needs to be cultivated, guarded, and utilized at all times.

Today’s episode falls squarely in the “I wish someone had told me this when I started” category. Understanding the value of this one asset is key to your development as an entrepreneur, no matter what kind of business you’re in. We discuss how to develop this asset, how to use it effectively, and how focusing on its value can breed success no matter where your business journey takes you. Plus, it’s FREE RIDE FRIDAY!!! Click Play!

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Big Questions with Cal Fussman

Big Questions is the new podcast featuring bestselling author and Esquire columnist Cal Fussman. In this podcast, Fussman talks to people who’ve lived extraordinary lives, sharing deep, though-provoking conversations that answer (and prompt) burning questions. Subscribe to Big Questions on your favorite app, like Stitcher or Apple Podcasts. 

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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Pat Flynn

There’s something else you could be selling.

More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing your course, the noobs may not be able to get the most out of your product without a little help.

That’s where premium support comes in. Today we discuss which kinds of products best lend themselves to premium support, the different forms premium support can take, and how to figure out the pricing. It’s not just an upsell for upselling’s sake; premium support may be a fantastic investment for both you and the customer. See if it could work for you — Click Play!

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Birch

The average shopper misses out on over $200 a year in credit card rewards by using the wrong cards in their wallet! The Birch app helps you get the most out of your credit cards, tracking your spending and rewards and recommending the best cards for your purchases. Download Birch from the App Store today!

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

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WP Engine

Sometimes, you should just say no — to money.

Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. But while some businesses are in a position to scale up via loans, others would only be inviting trouble by sinking themselves into debt.

In this Q&A episode, we discuss how loans can create more problems than they solve, when they’re appropriate for a given growth stage, and how to handle loans effectively. We also review some alternatives to standard bank loans, for those who wish to avoid one of the small business world’s greatest dangers: debt. Don’t let a bank take the “independent” out of your independent business. Find out if a loan works to your advantage. Click Play!

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Today’s Sponsors

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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$100 MBA Free Idea Validation Course

Let’s click “Refresh” on our traffic approach!

While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into more site traffic, with just a little extra effort and ingenuity.

Go beyond keywords, beyond Tweets, and take the path less traveled to increased traffic, increased conversions, and ultimately increased sales. Widen the top of your sales and marketing funnel with these 4 traffic hacks, and see what a little out-front thinking can accomplish. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

ZQuiet

ZQuiet is a revolutionary anti-snoring solution. This comfortable, easy to use mouthpiece can save your good night’s sleep, as it’s done for thousands of customers nationwide. Say goodbye to those long, loud nights! $100 MBA Show listeners can use promo code MBA for $15 off at buyzquiet.com

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EasyCourse

What do you do?

For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, your story.

Today, we discuss the 3 stories about your business that you should keep on hand. They don’t have to be memorized scripts, but you do want to tell your stories confidently and efficiently. You want to generate curiosity and interest. You want to engage.

Stories are how we understand the world. For entrepreneurs, being understood is key to being successful. Learn how to harness the power of narrative. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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EasyCourse

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire.

We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to set up your home office to maximize results, creating a dedicated, minimalist space that breeds the right mood and mindset to get things done.

We offer tips on how to choose the right room, how to set it up for writing, recording, filming, and conferencing, and how to minimize distractions. We even weigh in on the great standing vs sitting desk debate (the answer is both). With full control of your space, you have more freedom than your average office worker — but you also have more responsibility. Learn how to set your space (and yourself) up for success. Click Play!

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Today’s Sponsors

Microsoft Surface

When you’re working on projects you love, you need a laptop that hustles like you do. Surface Pro is fast, has a long-lasting battery, and works with your iPhone. It’s the lightest, most powerful Surface Pro ever. Run your business with the right tools. Check out Microsoft Surface.

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$100 MBA Free Idea Validation Course