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MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday!

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can generate curiosity, interest, and ultimately customers.

We cover it all: the purpose and value of pre-launch pages, the various required and optional features a great pre-launch should have, and the best (easiest to use) software tools available for building one. All that, and it’s FREE RIDE FRIDAY!!! With pre-launch pages, it’s never too early to get started. Click Play!

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Ladder

Life insurance just got easier. Ladder uses technology and design to make life insurance easy, intuitive, affordable, and human. Your needs are dynamic. Your life insurance should be, too. Head over to  ladderlife.com/mba

MissionU

MissionU offers a unique, modern take on higher education that’s immersive, collaborative, and efficient. Get the skills you need to launch a successful career. To learn more about MissionU and earn $500 upon completion of the full year program, go to MissionU.com/mba

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EasyCourse

Ship by Product Hunt

LeadPages

ClickFunnels

OptimizePress

Thrive Themes

WP Engine

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MBA921 Why Hard Work Is Not Enough

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it.

Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. Like talent, passion, or a great product idea, hard work is only one part of a greater equation. There are other ingredients, including one that’s rarely discussed but easily as important as hard work. It’s another core value, without which hard work can only take you so far.

Hard work is certainly necessary, but it’s not a magic elixir guaranteed to bring results. Be a well-rounded entrepreneur. Find out what other key factors you might want to focus on. Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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The Art of Charm

Tim Ferriss

Perennial Seller by Ryan Holiday

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MBA920 Q&A Wednesday: How many people is too many for a group coaching program?

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many?

That’s what one listener wants to know, and that’s what we’re discussing for this week’s Q&A Wednesday!

It’s not necessarily true that more clients = less value for each of them. Your clients will learn from and support each other, so it’s valuable to have a certain minimum. But there is a limit, and it’s important to find out where it is. Today, we discuss the factors you should consider when setting your group size limit. The kind of coaching, the frequency and duration, and a host of other factors will affect your decision.

We’ll show you how to estimate, test, and adjust your session sizes to find that “sweet spot” between too few and too many clients — within the limits of what we consider the minimum and maximum for any coaching program. This episode is a must for anyone doing (or considering) online coaching. Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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$100 MBA Idea Validation Course

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MBA919 Lessons Learned From Apple’s Airpods

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may be the single biggest innovation to come from Apple since the first iPhone, and getting them to market was an incredibly difficult process.

Today, we discuss what lessons you can learn from Apple’s execution of the AirPod. This story is full of principles that you can apply directly to your business, no matter what you sell. From navigating technical hangups, to transparency and communication with pissed-off customers, to deciding when to delay, it’s all here. Innovating isn’t easy, but it’s how every business — big and small — secures its future. Click Play!

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Audible

Listen anytime, anywhere to an unmatched selection of audiobooks, original premium podcasts, and more with Audible! To start your free one-month trial and claim two free audiobooks, head over to 100mba.net/audible.

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EasyCourse

$100 MBA Idea Validation Course

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MBA918 Must Read: Perennial Seller by Ryan Holiday

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday.

Perennial Seller is about producing work that lasts, and creates profit for years. As our collective attention span shortens, how can you create something with a lasting impact? Holiday destroys myths about sudden inspiration and inborn creativity, and instead explains the patient process of executing and refining your way to long-term success. He also explains how to market your product for the long haul, rather than the quick buck.

We had high expectations for this book, and they were exceeded. Hear how Perennial Seller can recalibrate your goals for the big picture. Click Play!

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TransferWise

Money without borders! TransferWise multi-currency international business accounts make it cheaper to pay and get paid in different currencies. TransferWise features great exchange rates and low fees to convert and send money. Visit transferwise.com/mba

Ladder

Life insurance just got easier. Ladder uses technology and design to make life insurance easy, intuitive, affordable, and human. Your needs are dynamic. Your life insurance should be, too. Head over to  ladderlife.com/mba

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Perennial Seller by Ryan Holiday

The Obstacle is the Way by Ryan Holiday

The 48 Laws of Power

The War of Art

Audible

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MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday!

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you do it right.

Today we discuss the actual, real-world numbers behind conference sponsorship, so you can calculate the true cost/benefit ratio and potential ROI. We cover the tangible, budgetable costs you must consider, and help you determine how to make the numbers work. We describe in detail what you can expect for your money, plus how to prepare for the conference and maximize your results.

All that, and it’s FREE RIDE FRIDAY!!! Sponsoring a conference may be well worth it for you, or it may not. There’s one way to find out: Click Play!

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Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

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EasyCourse

Idea Validation Course

Heroic Public Speaking

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MBA916 What You Can Learn From a 30 Year Business Run Buy One Man

What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or stumble on some viral marketing strategy.

He simply executed a simple business plan with little more than patience, hustle, and some very happy chickens.

Yas Kubota is an organic egg farmer in Australia. He’s also an incredible example of a solopreneur who’s managed to sustain, grow, and thrive off an independent business for three decades. This long-term success story is perfect for anyone who wants to understand the fundamentals of independent business. Kubota is proof that fundamentals — and a positive attitude — are really all you need. Click Play!

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Today’s Sponsors

Earth Class Mail

Transform the daily piles of mail, checks, invoices, and correspondence into digital documents.  Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth

Ladder

Life insurance just got easier. Ladder uses technology and design to make life insurance easy, intuitive, affordable, and human. Your needs are dynamic. Your life insurance should be, too. Head over to  ladderlife.com/mba

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8 Must-Haves for any Business Website

EasyCourse