Category: About Omar

Can lower prices = more revenue? Sure — but only if you do it right.

Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be an investment in your business’ growth.

Today, we explain how.

We’ll discuss when it’s time to offer a discount, and how to execute a discount in a way that makes money in the long term (even while sacrificing some in the short term). It’s all about mastering the art of “value pricing” without slipping into constant discount mode.

Hear our golden rules for offering discounts, and why just the right amount of price-cutting can be a boon. Click Play!

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SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

NetSuite

There are two kinds of CFO. One is struggling to keep up; spreadsheets everywhere, manual processes, errors, and lack of visibility into the numbers. The other is on top of their game; automated reports; inventory, ecommerce and HR flowing into the financial model seamlessly, and insights coming at the click of a button. That’s NetSuite, the#1 cloud financial system that has everything you need to grow. With visibility and control of your financials, inventory, HR, planning, budgeting, and more, NetSuite lets you automate processes and close your books in no time. Head to NetSuite.com/MBA for a one-of-a-kind financing offer!

The good news: in-person events are a viable option again (finally).

The bad news: it’s been a while. Do we still remember how to pull them off?

It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — and we’ve done a few in the past. Today, we share our best tips.

Think of the advice in this episode as “things we wish we knew before we threw our first event.”

Based on his own experience attending and organizing events, Omar shares the most important lessons he’s learned. We discuss everything you need to look out for, and the most important ways you can ensure your big day is a success for you and attendees. 

If you’re thinking about organizing a conference or other business event, don’t stress! Let our experience be your guide. Click Play!

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Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year.

Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate?

We’ve been there.

Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting it all handled efficiently, and still having time to breathe.

The key is avoiding “context switching.”

Learn what context switching is, how it demolishes your productivity, and how Omar eliminated it from his working life. With a fairly simple plan for your week, you can ensure that you get the most done in the least amount of time — and still have a life outside your business. Click Play!

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Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

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EasyCourse

No money in the marketing budget? There’s a way around that.

For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results.

But what if you don’t have any spare revenue? What happens then?

You get creative, that’s what.

Today, we lay out a plan for funding paid marketing — without actually cutting into your current revenue. At all. Sound impossible? Nothing in entrepreneurship is impossible! 

The key is to think outside your normal business model and products/services, and tap into a source of cash you might not have thought of. Sound mysterious? It’s actually pretty simple. Once you hear what it is, you’ll know how to level up your marketing without losing a dime. 

Click Play!

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Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up?

It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and the only way to grow is to get a little help from outside.

Is it worth it? Is it possible to maintain control of “your” business after it becomes (partially) someone else’s?

In this episode, we discuss what the founder/investor relationship can look like, and how to decide whether it’s right for you. We’ll discuss what to consider before making this very big decision, and how much autonomy is really possible with an investor to answer to.

There’s no right or wrong to this one: there’s only knowing exactly what you want out of your own business, so you can determine whether an investor will help you get there or not. Click Play!

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Give us a Rating & Review

Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com

Every business is vulnerable to hackers.

It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself.

Fortunately, you can do a few (relatively easy) things that make your business much harder to hack.

Today, we share the key steps to securing your business against online ne’er do wells. No matter how online your business is — from fully online SaaS companies to brick & mortars with even a basic web presence — these steps are critical.

Invest a little time and effort into your online security, and your business will thank you in the long run. Click Play!

SUBSCRIBE ON APPLE PODCASTS

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Give us a Rating & Review

Today’s Sponsors

SYFOB

Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA.

WebinarNinja

Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in assets like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, you can use WebinarNinja at no cost with our FREE plan. No credit card, no expiration; just a basic version of WebinarNinja you can use as long as you like. Just head to webinarninja.com