MBA1047 How Much Should You Test Your Product Before Launch? + Free Ride Friday!

Is your product ready for launch? How can you know?

Spending too much time in the beta phase can hurt your business. Excessive testing and endless tweaking can delay launch of the only product that matters: the MVP (Minimum Viable Product). As we often remind listeners, entrepreneurs who hesitate are truly lost.

So how can you balance the need to make your product genuinely viable, without succumbing to “analysis paralysis?”

Today, we discuss how to make testing efficient, with strategies for identifying the data you want, finding your testers, getting useful feedback, and using it to move forward. With these strategies, you can get your product into market-ready shape and launch with full confidence. Find the sweet spot between unpreparedness and perfectionism — Click Play!


Stitcher | SoundCloud | Podcast Feed How To Subscribe

Give us a Rating & Review

Today's Sponsors


Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check now!

Morning Brew

Staying up to date on business news can be a chore with traditional media outlets. Make it quick and enjoyable with Morning Brew! Morning Brew is a free daily email newsletter you get every weekday morning, featuring the latest business updates in a curated, conversational, witty package. You get all the info you need, and enjoy it, too. Sign up for Morning Brew at now!

Show Links