What entrepreneurs focus way too much on: customer acquisition.

What entrepreneurs focus way too little on: customer retention.

Onboarding and retention are key to long-term sustainability. The first step? The initial welcome email your new customers receive when they purchase your product. That email is the start of something big, and it needs to be more than just a few hastily typed lines with a generic message.

The first email needs to be a love letter, the start of a long-term relationship.

Today, we discuss how to capitalize on the excitement of new purchase by establishing that relationship. We share our strategy for crafting genuine, engaging, effective welcome emails that turn a simple purchase into something more meaningful. With some of our favorite examples from other companies, we’ll show you how to get the most out of this little interaction.

Increase your open rates, improve your sender reputation, and keep your customers. Click Play!

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Anything You Want by Derek Sivers